In the beauty and personal care industry, packaging is more than just a container—it’s a bridge between products and consumers. Whether it’s a spray bottle for facial mist or a perfume refillable bottle for your favorite scent, the right packaging protects formulas, enhances usability, and even influences purchasing decisions. What many overlook, though, is that color plays a “hidden role” in this choice: it affects product preservation, conveys brand identity, and even impacts how consumers perceive efficacy. This guide breaks down how to select beauty packaging, with a focus on functional choices and the science of color.
When choosing cosmetic packaging—whether it’s a spray bottle for facial mist, a lotion pump bottle for moisturizer, or a jar for face cream—plastic material plays a key role in durability, safety, and functionality. Among the most popular options, PP material stands out for its versatility, but it’s far from the only choice. Understanding the different plastic types and their uses helps brands create reliable packaging and consumers pick products that align with their needs. Below, we’ll break down what PP material is, plus other common cosmetic packaging plastics and how they’re used in items like bottle nozzles and pumps.